Behind the Brand – Now Foods

We spoke to Troy Taylor from NOW Foods

When and how did NOW Foods start as a company?
NOW Foods began in 1968 with a number of retail stores under the brand name Fruitful Yield. During those beginning years the NOW brand came to life as a value option for the stores consumers. 50 years later we still have 13 retail stores but the NOW brand of quality products has become a much bigger house hold name not only in the US but around the world. Our goal of providing the best quality products at the best price continues to be the driver of our brand and product development.

What is your role and how long have you worked at NOW Foods?
I began working at NOW Foods in February of 2014. I was originally hired as the business development manager for Latin America. After one year at NOW there was an opening for the position of manager of international sales. I applied and was given the opportunity. I have been in this role now for almost 4 years and it has been an incredible experience. The department has enjoyed fast growth and we are now present in over 84 countries and this number is growing. There is a huge company wide emphasis on international growth and we are grateful to be in a position to help increase our brand around the world.

Which are your best selling products?
NOW is active in a number of categories including food supplements, sports supplements, personal care, natural food and pet supplements. Our personal care line has grown tremendously in the past 8 years and many of our top sellers continue to be essential oils. Food supplements is our strongest line and some of our top categories are amino acids, digestive products and fish oils. With over 1500 products we offer something for everyone.

What are your top 5 tips to keep healthy?
As a company our mission is to provide value in products and services that empower people to live healthier lives. In order to achieve this mission we recommend:
1. A healthy diet of food that includes daily servings of fruits and vegetables.
2. Exercise at least a few times a week. Find something you enjoy doing and be consistent.
3. Use supplements that complement your health goals based on your needs.
4. Maintain a solid work/life balance. Being your best at work and outside of work has a lot to do with separating the two.
5. Get enough sleep. Not getting enough sleep has serious health consequences so making sure you are well rested is key to a healthy life.

If you could only have 3 vitamin and supplement products in your cupboard, which 3 would these be?
I am an avid runner so I use our ZMA product almost daily to aid in recovery. Vitamin D is a must, especially in the winter months. Fish oils have proven heart health benefits so these would round out my top 3.

How would you describe NOW Foods in 3 words?
Quality, Value, Family

Finally, when you are not at work what do you like to do in your spare time?
I love spending time with my wife and two young children. I also enjoy running and try to do this a few times a week.