What is Astaxanthin?
Astaxanthin (pronounced “asta-ZAN-thin”) is a naturally-occurring carotenoid found in algae, shrimp, lobster, crab and salmon. Carotenoids are pigment colours that occur in nature and support good health. Beta carotene, for example, is orange. Astaxanthin, dubbed the “king of the carotenoids” is red, and is responsible for turning salmon, crab, lobster and shrimp flesh pink.
Scientists theorise astaxanthin helps provide the endurance these remarkable animals need to swim upstream. For humans, astaxanthin is a powerful antioxidant.